We are used to seeing high quality performances from SEHA teams, but this time their marketing departments proved to be quite creative. The Belarusian club Meshkov Brest launched a new product - their very own brand perfume.

"The promotion campaign of the product is an image-bearing one, as emotions play a decisive role when deciding to purchase any perfume. The effectiveness of perfume advertisements is measured specifically with the power of emotional impact’’, were the words of Lidziya Siamionava, deputy managing director for marketing and communications at Meshkov Brest.

The perfume is designed for athletic and courageous men and will sold at an affordable price in a 100ml bottle. Something like this is rarely seen in sport, especially handball and the club hope that it catches the eye of further audience and sport fans.

Petar Djordjic, one of Meshkov’s players who were picked to promote the perfume has never come across anything similar in his career. "So far I haven’t heard of the in-house club perfume, although I used to play in the Bundesliga. I am positively impressed. Any novelties always appeal to the public. I like perfumes. I have a huge collection at home. Now the collection will grow by one more brand name."

The product is as seen as a perfect accessorize for the everyday life of active men. It can also be a perfect gift for high-confident, out-going and sporty men. It can be purchased in the fan shop of Meshkov Brest. This innovative action will definitely be positively welcomed by the fans and other potential buyers.